Last updated: 8 October 2026 Worldwide Google search interest in “prop firm” was 117% higher in the 52 weeks to 26 September 2026 than in the 52 weeks before. Every one of the 10 firms we track gained search interest, led by Tradeify (+313%). In the US, Florida ranked first on 9 of the 13 prop-firm search terms we mapped.
“prop firm”: +117% year on year (index 73.6 vs 33.9).
Fastest-growing brands: Tradeify +313%, Goat Funded Trader +241%, FundingPips +191%, Apex +115%, The5ers +107%.
Florida tops 9 of 13 US state maps for prop-firm terms, after we exclude Wyoming and Kansas as likely location artifacts.
Year-on-year search interest by firm
Google Trends reports relative interest, not search counts. We pulled five-year worldwide series through DataForSEO in three requests that all included “ftmo” as an anchor, then compared the average for the last 52 weeks with the 52 weeks before.
| Firm or term | Last 52 weeks (FTMO-anchored index) | Prior 52 weeks | Change |
|---|---|---|---|
| “prop firm” (category term) | 73.6 | 33.9 | +117% |
| FTMO | 67.1 | 53.1 | +27% |
| Topstep | 63.5 | 37.2 | +71% |
| FundedNext | 45.5 | 33.7 | +35% |
| Apex Trader Funding | 19.4 | 9.0 | +115% |
| Tradeify | 17.0 | 4.1 | +313% |
| FundingPips | 14.7 | 5.0 | +191% |
| Goat Funded Trader | 13.3 | 3.9 | +241% |
| The5ers | 12.6 | 6.1 | +107% |
| Take Profit Trader | 10.7 | 6.0 | +79% |
| MyFundedFutures | 6.5 | 4.3 | +52% |
Florida leads the US map
Our state-by-state map covers 13 terms over the past 12 months in the US. Florida had the highest interest score for 9 of them, including Topstep, Tradeify, MyFundedFutures and Take Profit Trader (each 100, the top of the scale), Apex Trader Funding and “funded trader.” The District of Columbia topped “futures prop firm” and The5ers. Maryland topped “prop firm,” and Georgia topped Goat Funded Trader. Wyoming and Kansas came out at or near the top of several maps, which is a common Trends pattern for low-population or location-defaulted traffic. We exclude both from the rankings and say so on the page.
What the numbers do not show
- Search interest is not market share, customers or revenue.
- Trends values depend on how terms are grouped in a request, which is why we kept one anchor term (“ftmo”) in every request.
- Web rank is a separate signal. On 1 October 2026 ftmo.com ranked 25,633 on the Tranco list and tradeify.co 78,785 (see the Popularity Index).
Data: propdatalab.com/prop-firm-popularity-index/ and prop-firm-search-interest-by-state/, with CSVs on both pages. Our open rules dataset is at DOI 10.5281/zenodo.23108163.
By PropDataLab · All PropDataLab datasets